PIROMANIACS
Piromaniacs offers brands access to the services of A-list Hollywood writers, some of the best storytellers in the world. And Piro oversees the process to ensure the creative work is on brief, on strategy, and on fire.
So who are these writers?
Well, they’ve been screenwriters, showrunners or senior staff writers on the biggest TV shows and films in recent history: The Simpsons, SNL, Friends, Law & Order: Special Victims Unit, Elf, Sully, Shining Vale, Ray Donovan, Odd Mom Out, The Drew Barrymore Show, The Late Late Show, The Drew Carey Show, Monk, Lizzie McGuire, The Smurfs, Daddy Day Care, The Kids Are Alright, The Professor and the Madman, Jimmy Neutron: Boy Genius, The Rugrats Movie, and more.
How do we get started?
It’s flexible. Sometimes it starts with a creative brief. Or a brainstorming session. Or a conversation. Our workshops combine all three.
How successful are these workshops? Here’s a Fast Company article about a workshop that turned into a major strategic branded entertainment campaign covered in a second Fast Company article.
Whether the deliverable is a motion picture about Santa Claus, a how-to webseries, a music video to launch a new product, a children’s book about your company mascot, or a TV series about what you stand for, we find a tailored strategic and creative process that includes world-class talent (for much less than you’d think) and drives business results.
Scroll down to see what our Piromaniacs process looks like.
The PiromaniacS Workshop Process and deliverables
Tailored Writer Selection
Based on the subject matter and desired outcomes, we meticulously "cast the room" by recommending writers whose previous work aligns with the project's objectives.
Workshop Planning
Workshops are organized in New York or Los Angeles, where our writers are primarily based. We develop a creative brief that mirrors a Hollywood open writing assignment, emphasizing strategic storytelling over traditional advertising approaches.
Pre-Workshop Briefing
Prior to the workshop, our creative team briefs the selected writers, focusing on the problem to be addressed and reinforcing that the goal is to craft strategic stories, not conventional ad campaigns.
In the Writer's Room
During the workshop, which may include client participation, we engage in various exercises and brainstorming sessions to generate ideas aimed at solving the identified problem and, if applicable, attracting celebrity involvement.
Post-Workshop Development
Over the course of the two-day workshop, we typically develop a range of strong ideas. Piro's strategy and creative teams then refine these concepts and present them to the client. From this selection, we choose the most promising idea to further develop and script in collaboration with our Piromaniacs.
Deliverables
By the end of a Piromaniacs workshop process, clients typically receive:
A curated deck of 6–10 highly original, strategically aligned content concepts
Strategic rationale for each idea—explaining how it connects to the brand, audience, and cultural opportunity
Creative look + feel references to help visualize tone, format, and storytelling style
Celebrity/Influencer matchmaking ideas (when relevant)
Next-step development plan including which writers will continue on script development and estimated timelines for scripting and production